Validation & Readiness Assessment

MarketFit Index

Evaluate if your business idea has genuine market fit before committing capital and scaling operations.

Framework: Taiwo Balogun (Business Opportunity & Capital Strategist) Interface: Ibukunoluwa Lawal (AI & Digital Skills Education Strategist)

1. Problem Intensity

How painful or expensive is this problem for your customer right now?

1 = Mild inconvenience 5 = Losing money/time/customers

2. Customer Specificity

Can you clearly identify the exact person or organization you are serving (segment, location, behavior, trigger)?

1 = Vague ("SMEs", "Nigerians") 5 = Crystal clear target

3. Demand Behaviour

What are people already doing to solve this problem (searching, paying substitutes, complaining, requesting quotes)?

1 = Mostly verbal interest 5 = Clear real-world evidence

4. Payment Evidence

Has real money actually changed hands (pre-orders, paid invoices, full price paid without begging or heavy discounting)?

1 = Likes & promises 5 = Actual cash flow

5. Unit Economics Survival

After accounting for all direct and hidden costs, does one additional sale make the business stronger or weaker?

1 = Sales create more problems 5 = Sales strengthen business